Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a leading B2B and enterprise search marketing agency headquartered in Irvine, California. Mehrguth, fascinated by the role search marketing plays in empowering companies and people to connect, has dedicated the past five years toward that passion.
Since its establishment in 2014, Mehrguth has led Directive in its expansion of three global offices in LA, NYC, and London; increased year over year growth rate by 300%; spearheaded the growth and diversity of its team; and now boasts a team of 50 people over 9 nationalities from their HQ and home of operations. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25% of Directive’s leadership team is comprised of women.
As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, CrazyEgg, Search Engine Land, Kissmetrics, Inbound, Ahrefs, Convince & Convert, SitePoint, Wordstream, PPChero, and more. He also speaks at Digital Summit, State of Search, Big Digital, General Assembly, MozCon, 3XE Digital, etc
He earned a bachelor’s degree, with honors, from Azusa Pacific University and an MBA. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his wife.